Social Media Marketing

Guide To A Winning Social Media Marketing Strategy

What is Social Media Marketing?

Social Media Marketing agency provides a form of internet marketing involving the creation and sharing of content on social media platforms to market your brand. Social Media marketing includes posting text, image and video updates to drive engagement and the use of paid advertising. The most important part of social media marketing is to have a well-thought strategy.

An excellent social media marketing strategy is the difference between your brand being on the top and being sidelined by competition. Here’s a guide to social media marketing that is certain to keep your brand’s online presence visible.


Set Your Targets

You will need to develop a strategy with the goal you want to achieve in mind. Is it to engage your clients more on social platforms? Or do you want to have a voice in the online space with regards to your industry? Maybe you want to create awareness about the brand or increase the number of leads from your online platforms. Focus on the long-term goals more than the short-term. Be realistic with the goals though.


Your goals should be specific, relevant, measurable, attainable and time-bound.

Research your target audience

It is important to have a defined target audience for your social media marketing strategy to work. After identifying your target audience, do thorough research what how best to reach them. Don’t make assumptions; they can be fatal to the business. You might have to engage the expertise of a social media consultant. There are a lot of demographic data and social media analytics tools at your exposure for such research. Once you have that, you will know which platform is optimal for which audience.

For example, a platform such as Instagram targets the young generation with an eye for bold, trendy and classy content while LinkedIn is more of a professional platform and would go well with industry-specific content.

Define your metrics

While “likes” on social media are flattering, it is essential to have a data-driven strategy and have clearly defined parameters. Your engagements should be meaningful and should lead to leads or sales. Focus on metrics such as the reach, clicks, engagements and the performance of your hashtags.

You can choose to do a surface-level analysis of how your competition is going about their online business or a more in-depth analysis of their strategy. Either way, it is helpful to have an idea of how competition handles their social media marketing. Do they use a social media marketing agency or it is in-house? The aim is not to copy paste their strategy, but to look at what’s working for them and see if it would work if you were to adopt it.

Curation of social media content

Social media marketing is all about content. The better the content you can create and curate, the better your engagement will be. If you are unable to do this, you can find a social media agency for the job. Irrelevant content loses your followers and in the long run, business. Videos are the most popular content in social spaces.

Always respond promptly

Responding in a timely manner will help with your social media engagements. It plays a significant role in brand awareness. No matter how small your team is, designate tasks and ensure everything runs seamlessly. If you are understaffed, then it might be ideal to hire a social media marketing agency to ensure your platforms are managed round the clock.

Social media marketing 68%

Brand Monitoring

Social media marketing 88%

Social Media Contest

social media marketing 75%

Social Media Management

Social media marketing 63%

Custom Profile Design

Perform assessment on the social media marketing strategy


A solid strategy will take you a long way in achieving your social media marketing goal. You should, however, carry out a periodic audit of the strategy to see what’s working and what’s not. Be flexible enough to tweak it whenever something seems not to work. Fine tuning will be necessary along the way.


Continuously monitor the metrics that you had defined earlier. Social media is fast changing, and you will need to keep up with the pace.

Also, have in place a crisis management plan for those moments when things go wrong and out of an idea. Have a guideline on what happens in such a scenario.


It is important to keep in mind that success may take time to come. You need to be patient and keep up the hard work. You are not doing anything wrong.


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