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What does SEO stand for?
SEO stands for Search Engine Optimization. The core purpose of SEO is to edit websites to match perfectly to how a search engine would want. Search engines such as Google and Yahoo have their own way to rank websites. The goal of SEO is to optimize the web pages to bring in the most traffic or organic searches from those search engine.
Which is better, SEO or PPC?
There is really no “best” marketing strategy in digital marketing. Both SEO and PPC has its strengths and witnesses. SEO to the core is about on-page optimization. Meaning the SEO is done within a website while PPC is a type of paid advertisement to help with ranking. Utilizing both services will always give a better results.
Where do I start my SEO strategy?
The best way to start with on-page SEO strategy. This is to optimize your own web pages first and fix any errors that preventing Search Engines to rank your site higher. Then look into backlinks as it is one of the major factors in ranking. Writing good contents naturally leads to good links. There are a lot of contents out there about SEO. Google is an amazing tool to find these contents. If you need further assistant, seed out a professional SEO expert.
How do I conduct keyword research?
Keyword research is important in SEO. There are a lot of great tools out there to make this process easier. Some of these tools are quite expensive too but gives you a lot of information to analyze. However, there are free tools that are amazing such as Keyword Everywhere that gives you the search volume of a keyword/phrase when you type in Google. More advanced keyword research is using tools like Ahrefs and Semrush to spy on your competitor’s keywords usage.
Which SEO techniques are popular?
When people talk about SEO, usually it refers to on-page SEO or backlink SEO. Those are the two popular types of SEO but pay-per-click and social media marketing SEO are pretty important also. Ideally, utilizing all types of SEO would give you the best results.